Fariz Salleh
Design leader building digital experiences and creative teams people believe in
Creative exploration, playful experimentation, and connection through art, music, and people are what truly fuel me.
Background
For more than a decade, I have worked across web, marketing, product, and creative operations—leading teams, shaping digital experiences, and building the systems that help ambitious work get made.
I’m happiest where an idea is still taking shape: finding the right problem, creating clear direction, bringing people together, and carrying the work through to the details. I care about strong art direction and beautiful execution, but I am equally interested in the conditions behind them: clear priorities, useful feedback, thoughtful collaboration, and teams that grow with the work.
What I Do
I shape web and product experiences from early strategy through to polished execution. I enjoy translating complex ideas into clear, engaging journeys that balance user needs, business goals, and a strong visual point of view.
Creative Leadership
Team Leadership
Creative Direction
Coaching and Mentoring
Design Critique
Career Development
Creative Operations & Delivery
Stakeholder Partnership
Intake and Prioritisation
Capacity Planning
Production Workflows
Partner Management
UX/UI Designs
User Research and Analysis
Wireframing and Prototyping
User Interface Design
Experimentation & A/B Testing
Responsive Design Solutions
Web & Visual Design
Website Design
Information Architecture
Content Hierarchy
Customer Acquisition Design
Visual Direction
Platform Foundations
Design DNA
Component Libraries
Reusable Templates
Storyblok
Design Governance
Beyond Design
Away from the screen, I spend my time making photographs, writing and performing music, and playing games.
17 years of performing music with 266,000+ streams on Spotify
Music has been a constant part of my creative life. I have performed with my band, Battle Bloom, for 17 years, playing live in Seoul, Busan, Manila, Melbourne, and Malaysia, including collaborations with Lululemon, Adidas, and Levi’s. Our single, Waiting, has been streamed more than 266,000 times on Spotify.
Travel and Street Photography
Photography is how I slow down and pay closer attention. Through travel and street photography, I explore different places, people, light, and everyday moments that might otherwise pass unnoticed. I love the randomness of it, just following a feeling, starting conversations with strangers, and discovering treasures in unfamiliar places.
Press Start to Continue
When I want to step away from the hustle and bustle of life, I turn to games. I love getting lost in rich worlds, character growth and customization, and stories that leave a mark—whether it’s Final Fantasy, Metal Gear Solid, or The Last of Us. Gaming has been a constant source of joy, imagination, and escape for as long as I can remember.
